How We Profit from Social Media
On behalf of the IMD New England Association we would like to invite you to join us in welcoming IMD Professor of Strategy and Innovation, Mikolaj Jan Piskorski, one of the world’s leading experts on social media, to Boston on Thursday evening, September 11th, when we will be treated to a dynamic presentation entitled “Social Strategy: How We Profit from Social Media”. Social Media is one of today’s hottest topics, and it affects the personal and professional lives of people of all ages, as well as the strategies of many companies.
This event, which includes appetizers, Swiss wine, a book signing, and a chance for informal networking, is hosted by Dr. Felix Moesner, Swiss Consul and CEO of swissnex Boston. We expect this to be a very popular event, please sign up as soon as possible at this link.
Mikolaj Jan Piskorski
Mikołaj Jan Piskorski, who often goes by the name Misiek, is a Professor of Strategy and Innovation at IMD. He is an expert on why and how people use various online social platforms across the world, and how firms can successfully leverage social platforms to build social strategies. He applies many of these insights to large organizations as they seek to become more agile and to use social networks to execute their strategies. He has documented this research in a book called A Social Strategy: How We Profit From Social Media, published by Princeton University Press in 2014.His research has been published in Administrative Science Quarterly and Social Forces and cited in The New York Times, BusinessWeek, Wired and Investor’s Business Daily. He serves or has served on the editorial boards of several academic journals including American Journal of Sociology, Administrative Science Quarterly, Management Science and Organization Science.
Professor Piskorski received his B.A and M.A. (Cantab) from the University of Cambridge, where he read Economics and Politics at Christ’s College. Subsequently, he received his A.M. in Sociology and Ph.D. in Organizational Behavior from Harvard University. After completing his Ph.D. he became a faculty member in the Organizational Behavior area at the Graduate School of Business at Stanford University. In 2004, he returned to Harvard, where he taught the Required Curriculum Strategy course, and his own Elective Curriculum class on Competing With Social Networks in the MBA Program. He also co-chaired the Driving Digital and Social Strategy executive education program, and taught in numerous other executive education programs such as Building and Sustaining Competitive Advantage, Media Strategies and Strategic IQ, as well as in a number of custom programs.You can follow him via @mpiskorski on Twitter, and mpiskorski on SlideShare.
We hope you will join us for this very interesting and informative event!
President, IMD New England Alumni Association